Name: Marcus Lacerda's review of The Brand Gap by Marty Neumeier
Item: The Brand Gap
Rating: 5
Author: Marcus Lacerda

Marty Neumeier

Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

The Brand Gap

Piet Terheyden

Marcus Lacerda

In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and customer experience has finally begun to shrink. Many companies have bridged the gap to build powerful brands, radically differentiating their products and doubling down on design. But even the most successful haven't read the full memo. The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars. In this refreshingly clear book, Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment. And, thanks to Neumeier's fast-paced whiteboard format, you'll learn it all in less time than it takes to read through Facebook's latest privacy update. The choice today is simple: Flip or be flipped.

Why Customers Now Run Companies and How to Profit from It

The Brand Flip

Nikki Milton

Hands down, my favorite author when it comes to branding. His books are visual, insightful, thoughtful and help branding make sense.

My first, and favorite, view of business branding and how it really works.

Hussein Mahran

John Philpin

One of the few business / marketing books that you REALLY need to read

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Piet Terheyden &
The Brand Gap by Marty Neumeier

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Piet Terheyden &The Brand Gap by Marty Neumeier

Reviews

Join the club

Piet Terheyden &
The Brand Gap by Marty Neumeier